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Is scissoring a metaphor for disconnecting a relationship ?
A great deal of attention has surrounded the role of embodied cognition in human judgments; however, it has received very little research attention, especially in the marketing field. This research is based on the idea that the act of cutting can activate perceptions of severing relationships, as well as eliciting a sense of independence. Study 1 showed that consumers are less likely to adopt a…
- Edisi
- Vol.16/No.03/Sep - Des 2014: 205-221
- ISBN/ISSN
- 1411-1128
- Deskripsi Fisik
- i, 16 hlm. 205-221.; 28 cm.
- Judul Seri
- -
- No. Panggil
- J 650 Int
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