Customer relationship management is a marketing strategy that builds profitable business relationship with selected prospect customers and the aim is to create customers loyalty. The CRM concept is appropriate when applied at library services, in order that the library can provide satisfied information services which will create library user loyalty. In addition, the application of CRM in libra…
Customer relationship management is a marketing strategy that builds profitable business relationship with selected prospect customers and the aim is to create customers loyalty. The CRM concept is appropriate when applied at library services, in order that the library can provide satisfied information services which will create library user loyalty. In addition, the application of CRM in libra…
The existing literature on relationship management focuses on how to manage realtionship in a stable market.Previous empirical studies on relationship management tended to explore the issue in domestic markets which were relatively stable.