edited by Carl H. Botan and Erich Sommerfeldt.
When the crisis occurs in some companies recently, the role of public relations in carrying two-way traffic communication with stakeholders, both internally and externally, becomes more important and strategic. This two-way traffic communication is aimed at creating mutual understanding and supports of the implementation of policies that have been outlined and enhancing a positive image. Dialec…
When the crisis occurs in some companies recently, the role of public relations in carrying two-way traffic communication with stakeholders, both internally and externally, becomes more important and strategic. This two-way traffic communication is aimed at creating mutual understanding and supports of the implementation of policies that have been outlined and enhancing a positive image. Dialec…
This study is focused on analyzing the IAIN strategy of public relation in creating public opinion. Referring to this focus, this study tries to uncover whether the IAIN strategy of public relation is effective to create internal public opinion, and the source from whice internal publi perceive information about IAIN policy. In answering the questions, qualitative and quantitative approuches ar…
Tulisan ini bertujuan untuk menyajikan bukti-bukti baru yang berkenaan dengan praktek publik relations di Negara-negara Asia. Berbagai penelitian yang terangkum dalam tulisan ini akan menjelaskan mengapa mengaplikasikan teori-teori barat begitu saja dalam kajian public relations sering kali kurang memberi hasil yang memuaskan. Ada faktor budaya lokal yang seringkali terlupakan ternyata memberik…
Dalam dunia public relations dimensi aktivitas yang dilakukan 'merambah wilayah' karakter individual yang tercermin dalam citra diri seseorang. Malalui citra diri inilah pancaran kejiwaan seseorang dapat tercermin dalam prilaku sehari-hari. Dakwah public relations berupaya memulai dari dimensi diri subyek dakwah [da'i]. Pembentukan citra diri sebagai muslim yang total dalam segala dimensi kehid…