Herbert J. Rubin.
This paper focuses on discource analysis, particularly persuasive discourse, using pragmatics and rhetoric in a combined way, called by Pragma-Rhetoric. It can be said that this a cognitive approach to both pragmatics and rhetoric. Pragmatics is essentially Gricean, Rhetoric comes from a reading of Aristotle's Rhetoric, extending his notion of discourse to meso and micro-discources. Two kinds o…
This paper focuses on discource analysis, particularly persuasive discourse, using pragmatics and rhetoric in a combined way, called by Pragma-Rhetoric. It can be said that this a cognitive approach to both pragmatics and rhetoric. Pragmatics is essentially Gricean, Rhetoric comes from a reading of Aristotle's Rhetoric, extending his notion of discourse to meso and micro-discources. Two kinds o…