written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos.
The development of consumer culture that increasingly strengthe ned creates very significant cultural implications in sciety, Shift in the meaning of the commodity-value products in order to be a symbolic value, impact on changes in comsuption practices that originally was based on making the benefist of the exchange of goods became a symbol of space and social identity. Commodities in turn are…
The development of internet-based technology is one factor that has a very significant influence in the field of trade, which is known as electronic commerce or the more popular as e-commerce. Through e-commerce, a seller/bussiness does not have to meet directly with buyers or consumers as occurs in conventional business/ traditional, but will only be done via the internet/ happening in cybersp…
The development of internet-based technology is one factor that has a very significant influence in the field of trade, which is known as electronic commerce or the more popular as e-commerce. Through e-commerce, a seller/bussiness does not have to meet directly with buyers or consumers as occurs in conventional business/ traditional, but will only be done via the internet/ happening in cybersp…
Ads are highly influential in consumer behavior in the conventional perspective. They affect consumer behavior in cultural change and lifestyle resulting in a vicious circle that will never end. Culture and consumer lifestyle will affect marketers in promoting their products in the form of advertising in both print and electronic media, whether in the form of leaflets or billboards. Running the…
This study focuses on the meta-analysis of the need for cognition and consumer behavior. From the meta analysis of 24 studies 18 article with subject of 8264, the study reveals that there is positive correlation between need for recognition and consumer behaviour with r=0.2363. This study corroborates the previous studies stated that there is correlation between need for cognition and consumer …