Esensi dan eksistensi suatu perpustakaan dapat dianalogikan dengan sebuah toko. Perbedaannya, jika sebuah toko umumnya berkepentingan mendistribusikan barang sebagai dagangannya kepada konsumen atau pemakai, sedangkan perpustakaan secara umum bertujuan menyebarluaskan jasa layanan yang ditujukan untuk kepuasan pengguna. Selain perbedaan tersebut, ada kesamaan antara keduanya, yaitusama menyiapk…
The phenomena of general election in 2009 shows that political marketing is an important part of winning the competition. This marketing approach has been transparently used since 1999 and continued to 2004. However, its more intesive use could be seen in the last general election in 2009. It was probablythe era of an image industry whichforce an individual and a party to construct their best i…
The purpose of the view this article discusses about marketing and branding for Islamic Institute of Higher Education. Marketing and branding ofte are understood by among the leaders of Islamic Institute of Higher Education as unimportant. In the fact they regarded as a shame. Because of, the kyai or ustadz who considered by public to have authority in Islamic sciences usually be visited Muslim…