Ads are highly influential in consumer behavior in the conventional perspective. They affect consumer behavior in cultural change and lifestyle resulting in a vicious circle that will never end. Culture and consumer lifestyle will affect marketers in promoting their products in the form of advertising in both print and electronic media, whether in the form of leaflets or billboards. Running the…
The objective of this research is to acknowledge model acceptance of technology which is TAM to digital library of Airlangga University. The research method uses equation structural modeling [SEM] in analysing acceptance technology model using AMOS version 5.0 as a means of its processing. Technology Acceptance Model [TAM] at digital library is the basis for a specific theory to analyze with St…
Bibliografi; hal.218-220.
Judul asli: man and Universe.
bibliografi hlm. 169-176. indeks hlm. 177-182.
Bibliografi 415-419 hlm.