Gaya APA

Perreault, W, D., Mccarthy, J, E. (2006). Essentials of Marketing : a global managerial approach / William D Perreault, E Jerome Mccarthy (Ed.10). New York: Mc Graw Hill.

Gaya MLA

Perreault, William, D., Mccarthy, Jerome, E.. "Essentials of Marketing : a global managerial approach / William D Perreault, E Jerome Mccarthy". Ed.10 New York: Mc Graw Hill, 2006. Buku.