Gaya APA

Walker, O, C. et al (2006). Marketing strategy : a Decision-Focused Approach / Orville C Walker..[et.al] (Ed.5). New York: Mc Graw Hill.

Gaya MLA

Walker, Orville, C. et al. "Marketing strategy : a Decision-Focused Approach / Orville C Walker..[et.al]". Ed.5 New York: Mc Graw Hill, 2006. Buku.