Gaya APA

Arens, W, F., Schaefer, D. (Mc Graw Hill). Essentials of Contemporary Advertising : William F Arens, David H Schaefer . New York: .

Gaya MLA

Arens, William, F., Schaefer, David.. "Essentials of Contemporary Advertising : William F Arens, David H Schaefer". New York: , Mc Graw Hill. Buku.