Gaya APA

Cravens, D, W., Piercy, N, F. (2006). Strategic Marketing / David W Cravens, Nigel F Piercy (Ed.8). New York: Mc Graw Hill.

Gaya MLA

Cravens, David, W., Piercy, Nigel, F.. "Strategic Marketing / David W Cravens, Nigel F Piercy". Ed.8 New York: Mc Graw Hill, 2006. Buku.