Gaya APA

Arens, W, F. (2006). Contemporary advertising : William F. Arens, MIchael F. Weigold, Christian Arens (ed. 11). New York: McGraw-Hill.

Gaya MLA

Arens, William, F.. "Contemporary advertising : William F. Arens, MIchael F. Weigold, Christian Arens". ed. 11 New York: McGraw-Hill, 2006. Buku.