Gaya APA

Kotabe, M., Helsen, K. (2023). Global marketing management (Edisi 9). Hoboken, New Jersey: John Wiley & Sons.

Gaya MLA

Kotabe, Masaaki., Helsen, Kristiaan. "Global marketing management". Edisi 9 Hoboken, New Jersey: John Wiley & Sons, 2023. Buku.