Gaya APA
Keller, K, L., Swaminathan, V. (2020).
Strategic brand management : building, measuring, and managing brand equity (fifth edition).
Harlow, Essex:
Pearson Education Limited.
Gaya MLA
Keller, Kevin, Lane., Swaminathan, Vanitha.
"Strategic brand management : building, measuring, and managing brand equity".
fifth edition
Harlow, Essex:
Pearson Education Limited,
2020.
Buku.