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Research on the customer value to an organization has been widely explored, yet most studies only determined on the financial value based on the customer’s purchasing behavior. The value of customers beyond their purchasing behavior –defined as the relational worth - has not been commonly captured yet. This non-financial value is one of the drivers in retaining customers, hence it becomes a…
Bibliografi: 163-164 hlm. indeks: 165-170 hlm.
Hasil penelitian ini menunjukkan bahwa tingkat usability website pada komponen kenyamanan dengan skor rata-rata 3,9 (tiga koma sembilan) poin dikategorikan sangat baik, komponen efisiensi dengan skor rata-rata 3,6 (tiga koma enam) poin dikategorikan baik, komponen mudah diingat dengan skor rata-rata 3,7 (tiga koma tujuh) poin berkategori bagus, pada komponen kesalahan dengan skor rata-rata 2,5 …