Batik tenun ikat has been the traditional legacy in some areas of East Java. This re-search is based on the findings and analysis on batik tenun ikat in Kediri and Lamon-gan. The data were collected from observation, in depth-interview, and printed docu-mentations. The SWOT analysis showed that batik tenun ikat in Kediri and Lamon-gan got the position number two (2). Thus, the priority strategi…